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If you don't have a storefront, you'll most likely need to visit a few local craft fairs to establish a name for yourself and increase sales. Embroidered handicrafts have a place at many kinds of artisan exhibits, including farmers markets, food and art festivals, county fairs, and church bazaars.
Craft shows, which are not to be confused with trade events, are where artists and craftspeople present and sell their handcrafted wares. Follow these seven recommendations before you begin to maximise your craft show efforts and make sure you're fully prepared for the event!
Whether you're seeking recommendations or information about a certain show, it never hurts to ask your friends. Specialized machine embroidery groups can provide you with insight into the mind of an embroiderer. That way, you'll be able to see if it's a suitable fit and bring the material that will appeal to the audience. Inquire about the show's demographics from the event's host.
If you don't know any craftspeople personally, you can just ask for recommendations in Facebook support groups. Find out what shows other craftspeople in your region recommend by connecting with them. As a result, it's critical to conduct your homework to ensure that the show is worthwhile. While buying a booth at a small craft fair is often inexpensive, the expenditures of attending a craft fair can quickly add up.
If a customer requests a larger item to be embroidered, be ready to accept their order and provide them with an appropriate price and estimated turnaround time.
Prepare a library of designs, such as monogram embroidery, that you can swiftly embroider (and make sure you have several monogram fonts for each letter of the alphabet).
It goes without saying that you must design a visually appealing exhibit, but nothing attracts more attention than a humming sewing machine! In fact, watching artists is one of the main reasons why people go to artisan fairs.
As long as you can hoop it and get it flat, you can embroider nearly anything. If you're selling during the fall and winter seasons, though, stock up on seasonal attire, gifts, and décor. During the summer, many craft fairs are held, so you could wish to decorate beach towels or back-to-school products like pencil pouches, backpacks, and other products. Kitchen and bath towels are must-haves, but you should also consider the season.
If you don't have the funds to purchase a credit card reader, make sure you have accounts with mobile payment service applications. The majority of today's buyers use credit cards, however, a credit card reader may be quickly installed on your smartphone or tablet.
When you buy in volume, wholesale clothes can be as low as $2 a piece. Embroidered objects may be packed and transported in plastic containers without sacrificing quality, unlike other arts and crafts that may be more difficult to pack and carry. The advantage of selling embroidery designs at craft events is that it is light and portable.
While you'll undoubtedly receive bespoke orders from some booth visitors, you'll also want to attract visitors to your booth by providing a diverse choice of products. Many embroiderers attend craft events with the expectation of receiving the majority of their sales from bespoke orders.
Sure, you can direct someone to your Facebook or Instagram page to see more of your work (and you should), but having a physical sample book allows potential customers to stay near you during the festival, reducing the likelihood that they will walk away and spend their money at another booth before getting a chance to see your full range of services.
While flyers and business cards are essential, you should also consider creating a physical portfolio of your work. You can take your sample book to the next level by presenting photographs as well as stitch-outs so clients can see the quality of the embroidery needlework.
On the reverse of the keychain, embroider your company name and phone number so they know where to locate you. Key chains made in the hoop are helpful freebies that are inexpensive and simple to make. This will aid in the growth of your contact list and social media accounts, as well as provide potential customers with something tangible and useful to remember you by.
Prepare freebies to give out in exchange for contact information and a follow before the event. Encourage guests to submit orders at the exhibit, with special prices accessible just on the day of the show. Large embroidery frames are compatible with multi-needle machines, allowing you to run numerous patterns at once.